Benefits

1. Email Is Popular

Email is consistently rated as the most popular and most used application on the internet.

Email is the preferred primary means of business communication:

96% of internet users' main reason for being online is email.

53% of business users check their email six or more times during the working day.

34% of internet users check their email continuously throughout the day.

42% of business users even check their business email while on holiday.



There are over 450 million email boxes worldwide, with the number rapidly increasing.
(Source: Forrester Research, and Jupiter Communications)

2. Save Time, Save Money

With email campaigns there is no printing, no postage and no mail house charges.

Traditional direct mail costs between £1 and £3 per recipient and can take over a month to complete, whereas the cost of email can be reduced to pennies per recipient and completed in hours.

It takes far less time to create and send an email compared to a traditional direct mail campaign.

The return on investment of opt-in email is considerably greater than with direct mail.

3. Increased Sales

Email campaigns can generate response rates of up to 15%.
The response rate of opt-in email is far greater than banner ads and direct mail.

4. Instant Results

You can start seeing responses and orders minutes after sending out your email campaign. In addition you can schedule your campaigns to arrive on the best day of the week or month for maximum response.

The majority of responses to an email campaign are likely to occur within 3 days compared to traditional direct mail which can take weeks.

5. Measurable Results

Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.

6. Personalisation and Targeting

Email allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.